Sales and Related · Holland code CES
Counter and Rental Clerks
Receive orders, generally in person, for repairs, rentals, and services. May describe available options, compute cost, and accept payment.
Also called: Counter Clerk, Rental Agent, Rental Sales Representative, Video Clerk, Counter Service Representative, Leasing Consultant, Rental Assistant, Rental Associate.
O*NET 41-2021.00
At a glance
- US median annual pay
- $41,300
- Middle half earn $35,630 to $50,190. BLS OEWS, May 2025.
- Most common education
- High School Diploma or the equivalent (such as a GED)
- 56% of workers surveyed by O*NET report this level.
- Preparation needed
- Job Zone 2 of 5
- Some preparation. Zone 1 is little or none; zone 5 is graduate-level.
What the work involves
The tasks workers in this occupation rate as most important, from the O*NET survey.
- Compute charges for merchandise or services and receive payments.
- Receive orders for services, such as rentals, repairs, dry cleaning, and storage.
- Explain rental fees, policies, and procedures.
- Provide information about rental items, such as availability, operation, or description.
- Advise customers on use and care of merchandise.
- Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.
- Answer telephones to provide information and receive orders.
- Inspect and adjust rental items to meet needs of customer.
Skills and knowledge it leans on
Skills
- Active Listening3.8 / 5
- Speaking3.4 / 5
- Reading Comprehension3.3 / 5
- Critical Thinking3.1 / 5
- Writing3.0 / 5
- Monitoring3.0 / 5
Knowledge areas
- Customer and Personal Service4.5 / 5
- English Language3.7 / 5
- Administrative3.5 / 5
- Sales and Marketing3.4 / 5
- Administration and Management3.0 / 5
- Mathematics3.0 / 5
Importance ratings on O*NET’s 1 to 5 scale. Higher means the occupation depends on it more.
Who tends to enjoy it
How strongly this occupation draws on each of the six Holland interest types, which is the same profile the career interests test compares you against.
- Realistic36
- Investigative0
- Artistic5
- Social38
- Enterprising48
- Conventional82
The same work abroad
Other countries classify jobs differently, so these are the closest matches through the international ISCO-08 standard, not exact equivalents.
European occupation titles (ESCO)
- rental service representative · DE Vermietungsdienstmitarbeiter/Vermietungsdienstmitarbeiterin · FR responsable de comptoir en location
- rental service representative in agricultural machinery and equipment · DE Vermietassistent Landmaschinen/Vermietassistentin Landmaschinen · FR responsable de comptoir en location de matériel agricole
- rental service representative in air transport equipment · DE Vermietassistent Luftfahrzeuge/Vermietassistentin Luftfahrzeuge · FR responsable de comptoir en location de matériel de transport aérien
- rental service representative in construction and civil engineering machinery · DE Vermietassistent Bau- und Arbeitsmaschinen/Vermietassistentin Bau- und Arbeitsmaschinen · FR responsable de comptoir en location de matériel de génie civil
- rental service representative in office machinery and equipment · DE Vermietassistent Büromaschinen und -einrichtungen/Vermietassistentin Büromaschinen und -einrichtungen · FR responsable de comptoir en location de matériel de bureau
- rental service representative in trucks · DE Vermietassistent Lastkraftwagen/Vermietassistentin Lastkraftwagen · FR responsable de comptoir en location de camions
Closest UK occupation groups (SOC 2020)
- Sales related occupations n.e.c. (7129)64,900 employed
Employment is the UK Annual Population Survey for April 2025 to March 2026, all workers in the group, which can be broader than this one occupation.
Pay across Europe, for the whole group
Median annual earnings of all employees in “Service and sales workers”. This is the broad ISCO group this occupation falls in, not the occupation itself, so treat it as context for the wage level, not as a salary for this job.
| Country | Median pay |
|---|---|
| Belgium | €32,957 |
| Sweden | €32,596 |
| Netherlands | €29,198 |
| Austria | €29,068 |
| Germany | €27,471 |
| Ireland | €26,978 |
| Italy | €24,995 |
| France | €24,971 |
| Spain | €18,303 |
| Portugal | €10,656 |
| Poland | €7,579 |
Eurostat Structure of Earnings Survey, businesses with ten or more employees outside public administration, in euro and not adjusted for the cost of living. Reference years differ between sources: the US, Japan and Europe figures on this page come from different survey years, so compare them as rough levels, not to the euro or yen.
Exposure to AI
This occupation sits in the middle third of the 774 occupations scored, with an exposure score of +0.08. The scores are standardized across those occupations, so 0 is the average and a score of 1 is about one standard deviation above it.
Our note on reading it: the dataset links AI applications to the abilities that occupations require, so the score reflects overlap between the two. It is a comparison between occupations, not a forecast about jobs. It does not say whether exposure means tasks are replaced or workers get more done with the tools, and it says little about one employer or one role.
Source: Felten, E., Raj, M., & Seamans, R. (2021). Occupational, industry, and geographic exposure to artificial intelligence: A novel dataset and its potential uses. Strategic Management Journal, 42(12), 2195-2217. Matched to this page by 6-digit SOC code (41-2021).
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