Sales and Related · Holland code ECS
First-Line Supervisors of Non-Retail Sales Workers
Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.
Also called: Customer Service Supervisor, Reservations Supervisor, Sales Leader, Sales Supervisor, Customer Service Department Supervisor, Driver Sales Supervisor, Information Center Supervisor, Inside Sales Supervisor.
O*NET 41-1012.00
At a glance
- US median annual pay
- $87,520
- Middle half earn $63,940 to $122,050. BLS OEWS, May 2025.
- Most common education
- Bachelor's Degree
- 45% of workers surveyed by O*NET report this level.
- Preparation needed
- Job Zone 4 of 5
- Considerable preparation. Zone 1 is little or none; zone 5 is graduate-level.
What the work involves
The tasks workers in this occupation rate as most important, from the O*NET survey.
- Monitor sales staff performance to ensure that goals are met.
- Provide staff with assistance in performing difficult or complicated duties.
- Visit retailers and sales representatives to promote products and gather information.
- Formulate pricing policies on merchandise according to profitability requirements.
- Prepare sales and inventory reports for management and budget departments.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or performing specific services.
- Examine products purchased for resale or received for storage to determine product condition.
- Examine merchandise to ensure correct pricing and display, and that it functions as advertised.
Skills and knowledge it leans on
Skills
- Active Listening4.0 / 5
- Speaking4.0 / 5
- Monitoring4.0 / 5
- Reading Comprehension3.6 / 5
- Writing3.6 / 5
- Critical Thinking3.6 / 5
Knowledge areas
- Customer and Personal Service4.0 / 5
- Administration and Management3.9 / 5
- English Language3.8 / 5
- Personnel and Human Resources3.5 / 5
- Economics and Accounting3.4 / 5
- Sales and Marketing3.3 / 5
Importance ratings on O*NET’s 1 to 5 scale. Higher means the occupation depends on it more.
Who tends to enjoy it
How strongly this occupation draws on each of the six Holland interest types, which is the same profile the career interests test compares you against.
- Realistic12
- Investigative2
- Artistic0
- Social51
- Enterprising100
- Conventional72
The same work abroad
Other countries classify jobs differently, so these are the closest matches through the international ISCO-08 standard, not exact equivalents.
European occupation titles (ESCO)
- shop manager · DE Ladenmanager/Ladenmanagerin · FR directeur de magasin/directrice de magasin
- clothing shop manager · DE Leiter eines Bekleidungsgeschäftes/Leiterin eines Bekleidungsgeschäftes · FR gérant de magasin de vêtements/gérante de magasin de vêtements
- press and stationery shop manager · DE Leiter eines Geschäftes für Zeitungen, Zeitschriften und Bürobedarf/Leiterin eines Geschäftes für Zeitungen, Zeitschriften und Bürobedarf · FR gérant de librairie papeterie/gérante de librairie papeterie
- second-hand shop manager · DE Leiter eines Gebrauchtwarengeschäftes/Leiterin eines Gebrauchtwarengeschäftes · FR gérant de magasin d'occasion/gérante de magasin d'occasion
- shoe and leather accessories shop manager · DE Leiter eines Geschäftes für Schuhe und Leder-Accessoires/Leiterin eines Geschäftes für Schuhe und Leder-Accessoires · FR gérant de magasin de chaussures et accessoires en cuir/gérante de magasin de chaussures et accessoires en cuir
- sporting and outdoor accessories shop manager · DE Leiter eines Sport- und Outdoor-Geschäftes/Leiterin eines Sport- und Outdoor-Geschäftes · FR gérant de magasin d'articles de sport et d'extérieur/gérante de magasin d'articles de sport et d'extérieur
Closest UK occupation groups (SOC 2020)
- Managers and directors in retail and wholesale (1150)299,300 employed
- Sales supervisors - retail and wholesale (7132)152,900 employed
- Shopkeepers and owners - retail and wholesale (7131)76,800 employed
Employment is the UK Annual Population Survey for April 2025 to March 2026, all workers in the group, which can be broader than this one occupation.
Pay across Europe, for the whole group
Median annual earnings of all employees in “Managers”. This is the broad ISCO group this occupation falls in, not the occupation itself, so treat it as context for the wage level, not as a salary for this job.
| Country | Median pay |
|---|---|
| Belgium | €96,629 |
| Italy | €96,052 |
| Germany | €90,192 |
| Austria | €82,936 |
| Netherlands | €69,857 |
| Sweden | €60,369 |
| France | €58,740 |
| Ireland | €55,854 |
| Spain | €54,121 |
| Portugal | €39,189 |
| Poland | €19,596 |
Eurostat Structure of Earnings Survey, businesses with ten or more employees outside public administration, in euro and not adjusted for the cost of living. Reference years differ between sources: the US, Japan and Europe figures on this page come from different survey years, so compare them as rough levels, not to the euro or yen.
Exposure to AI
This occupation sits in the higher third of the 774 occupations scored, with an exposure score of +1.32. The scores are standardized across those occupations, so 0 is the average and a score of 1 is about one standard deviation above it.
Our note on reading it: the dataset links AI applications to the abilities that occupations require, so the score reflects overlap between the two. It is a comparison between occupations, not a forecast about jobs. It does not say whether exposure means tasks are replaced or workers get more done with the tools, and it says little about one employer or one role.
Source: Felten, E., Raj, M., & Seamans, R. (2021). Occupational, industry, and geographic exposure to artificial intelligence: A novel dataset and its potential uses. Strategic Management Journal, 42(12), 2195-2217. Matched to this page by 6-digit SOC code (41-1012).
Related careers
- First-Line Supervisors of Office and Administrative Support Workers
- First-Line Supervisors of Retail Sales Workers
- First-Line Supervisors of Entertainment and Recreation Workers, Except Gambling Services
- First-Line Supervisors of Mechanics, Installers, and Repairers
- First-Line Supervisors of Passenger Attendants
- First-Line Supervisors of Production and Operating Workers
Is it a fit for you?
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